I need to find some info for an assigment on the history of makeup 1910 to present can anyone help??

World War I had a significant impact on the reach of cosmetics. Due to the sudden absence of men in American society, women gained more independence in the late 1910s, both socially and financially. This enabled them to acquire a disposable income, which many working class women used to buy make-up. The emergence of the chain, or dime, store in the 1920s further solidified the mass appeal of cosmetics. In 1927, permanent waving as a chemical method was invented, easing the process to achieve the popular look of waved hair.








Hollywood also affected the perception of tanned skin, reversing the emphasis on whiteness that had been encouraged until that point. This ad, from 1929, markets a self-tanning liquid and powder ';that beats the sun at his own game.'; The 1950s saw the increased marketing of skin tanning aids, following on the production of ';leg make-up'; during World War II, developed in response to the shortage of stockings during the war.





The ascension of television in the 1950s saw a transfer of the popular radio soap operas (programs whose sponsors were soap companies, such as Procter %26amp; Gamble) to television. Advertisements for cosmetics and hair products were prevalent. Lips and eyes were major points of emphasis for the cosmetics industry. The 1960s saw the growing popularity of both false eyelashes and ';natural'; cosmetic products. ';Natural'; products were those based on botanical ingredients like carrot juice and watermelon extract. In the 1970s certain ingredients were banned from use by the industry because of endangered species legislation that was passed as part of a growing environmental movement.





Today the American cosmetics and beauty aid industry totals over $20 billion in sales and is dominated by hair and skin care products that are heavily advertised in print and on television.I need to find some info for an assigment on the history of makeup 1910 to present can anyone help??
I'd look up the biography of Max Factor, a famous Hollywood make-up artist. In his bio may be other names or people who used cosmetics or invented them.





I do know that vaseline petroleum jelly was used as lip gloss first around 1920 or so. The photographers wanted the models ot have moist-looking lips The models lips would get chapped from them licking their lips all the time. Someone discovered petroleum jelly in a plumber's bag, and put it on her lips. No more lickign, and lips lok moist. The rest is, as they say, history!